NELSON MANDELA BAY STADIUM PRECINCT

Since its completion the iconic Nelson Mandela Bay Stadium has become one of Nelson Mandela Bay's great identifying features and is something that residents are really proud of. However, its high annual maintenance costs need to be offset by creating other revenue generating activities on the land surrounding the stadium while, at the same time, utilising that land to maximum advantage.

This project therefore has two components: Market Research and Planning and then Implementation.

The first component, Market Research and Planning, involves an in-depth market research investigation designed to ascertain exactly what the real market wants in the area and can sustain. Once complete, the results of the research will be used in the preparation of a master plan that identifies specific sites for specific uses and activities in the areas around the Stadium (e.g. tourism, entertainment, leisure), all of which will form part of a revenue stream that will assist in sustaining the stadium as a viable, business operation.

As a second component Implementation will involve marketing the different sites to prospective developers who will, over time, develop the sites as identified in the master plan.

The net result will be a complete precinct that has activity and excitement all year round and not only when there are big events at the Stadium itself.