In early 2018 the Nelson Mandela Bay Municipality tasked the MBDA to champion a competitive campaign call for a major catalytic project that could put the city amongst the top in the world. The initiative invited every citizen to sketch an ambitious design that they believed, if followed through, could make the Bay a competitive and successful tourism and investment destination. An esteemed panel comprising architects, academics, and social scientists was established to
evaluate the submissions and recommend to the Mayoral committee. Tens of submissions were received, but in the end, a consortium led by a former Bay resident, and leader of a global creative agency won the competition. MC Saatchi and Partners whos’ s submission was, The Nelson Mandela Tower of Light, was positioned as an iconic legacy development that could leverage our namesake and draw millions to our city.
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